As I’ve reported recently, the corporate world is belatedly, finally, catching on that going woke really will send them broke. It looks like we can chalk up 2025 as the year that we drew a line under the ‘Pride’ movement. As I also reported, sponsorships for the Annual Festival of Public [bleep – Ed] are drying up faster than a lesbian in the All Blacks’ locker room.
And it’s showing: everywhere we look, the usual nauseating ‘rainbow’ pageantry is notable mostly by its absence.
The parades this year are less conspicuous and bombastic. Corporate websites are less obnoxious and explicit. And perhaps most notably, triumphant in-store displays have disappeared almost entirely or, at the very least, are much smaller and more restrained than in past years.
The media and the groomer activists (apologies for the tautology) are frantically blaming the Bad Orange Man. Because they always do. They might have a point, when you consider the Trump administration’s winding back of DEI and associated nonsense – except that that’s putting the cart before the horse. The Trump admin’s antipathy to rainbow grooming is a response to what their electoral base wanted.
The people killed ‘Pride’, not the government.
Recall that on March 31, 2023, Bud Light was not only the most popular beer sold by the world’s largest brewing company but was also the most popular beer on the planet by sales. It was, inarguably, America’s – and the world’s – go-to beer. The following day, however, everything would change. Bud Light – and LGBT “Pride” – would consciously choose to self-immolate.
Because, like too many corporates, Bud Light made the fatal mistake of listening to the 20-something communications graduates whose world begins and ends at their phone. Convinced that the entire world thinks in lockstep with her fellow TikTok activists, then 26-year-old Alissa Gordon Heinerscheid launched an ‘inclusive’ advertising strategy featuring the most painfully flaming tranny wannabe imaginable.
The rest, as they say, is history. Within a week, Bud Light’s sales tanked, the result of a conservative-led boycott of the brand. Within a month, it had lost precisely what it sought to protect, its vaunted status as the nation’s best-selling beer. By Independence Day, Bud Light was no longer even in the top 10 best-selling beers in America, having fallen all the way down to 14th place.
And then the real collapse began.
The firestorm spread to the rest of the AB InBev beer empire. Before the bloodletting was done, nearly six months later, the company’s share price had fallen by more than 20 per cent.
Showing just what slow learners the corporate world really are, Target almost immediately jumped off the same rainbow cliff.
Two months after Bud Light’s disastrous fling with Dylan Mulvaney, Target Corporation, a longtime LGBTQ ally, launched its most aggressive Pride Month campaign ever, featuring children’s Pride displays, a “tuck”-friendly swimsuit for men who wished to hide their…uhhh…manhood, and designs from a UK brand that also produced “Satanic” designs.
Again, the backlash was swift and merciless.
All of this while Donald Trump was out of office, and had yet to win a single primary vote. The truth is that the Donald didn’t kill ‘Pride Month’: it killed itself, quicker than a tranny who’s been banned from the little girls’ locker room.
Ever since these twin retail disasters, American companies have been notably (and understandably) more circumspect about their efforts to promote politically divisive themes, especially LGBT Pride. Many corporations – with a push from conservative activist Robby Starbuck – ended their participation with and sponsorship of the Human Rights Campaign, the LGBT activist group that helped turn Pride Month into a national event and actively punishes companies it perceives as less than ideally supportive of its agenda.
And Americans said, ‘enough’.
Donald Trump won the presidency in 2016 because the American people rejected the foreign policy and cultural excesses of the Obama years. Likewise, Trump was re-elected in 2024 because the voters rejected Biden’s even more significant cultural excesses. Trump wasn’t elected to convince normies to dislike Pride, Pride Month, or “woke” more generally. He was elected because the normies had already come to loathe them all on their own.
The left will never admit this, of course. Because it would mean admitting that the hoi polloi think for themselves. After all, the left can’t, so they can’t possibly imagine anyone else would.
