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The word for today is…

inculcate (verb) – 1. To impress (something) upon the mind of another by frequent instruction or repetition; instill.

  1. To teach (others) by frequent instruction or repetition; indoctrinate.

Source : The Free Dictionary

Etymology : Inculcate derives from the past participle of the Latin verb inculcare, meaning “to tread on.” In Latin, inculcare possesses both literal and figurative meanings, referring to either the act of walking over something or to that of impressing something upon the mind, often by way of steady repetition. It is the figurative sense that survives with inculcate, which was first used in English in the 16th century. Inculcare was formed in Latin by combining the prefix in- with calcare, meaning “to trample,” and ultimately derives from the noun calx, “heel.”

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