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The word for today is…

insidious (adjective) -

1a: causing harm in a way that is gradual or not easily noticed
b of a disease : developing so gradually as to be well established before becoming apparent
2a: awaiting a chance to entrap : treacherous
b: harmful but enticing : seductive

Source : Merriam-Webster

Etymology : Few would choose to be associated with people or things that are insidious, sinister, or pernicious; all three of these words have decidedly unpleasant meanings, each with its own particular shade of nastiness. Insidious comes from a Latin word for “ambush” (insidiae), which is fitting, as this word often carries the meanings “deceitful,” “stealthy,” or “harmful in an imperceptible fashion.” The first two meanings may be applied to people or things (“an insidious enemy,” “an insidious plot”), while the last is usually applied to things (“insidious problems,” “insidious sexism”), in particular to the gradual progress of a disease (“an insidious malignancy”). Sinister comes from a Latin word meaning “on the left side, unlucky, inauspicious.” Although it is commonly used today in the sense “evil” (“a sinister cult leader”; “a sinister plot”), it may also suggest an ominous foreshadowing of some unfavorable turn of events (“a sinister omen”). Pernicious has largely stayed true to its etymological root, the Latin noun pernicies “ruin, destruction.” Its original meaning in English, “highly injurious or destructive,” usually applies to things (“pernicious apathy,” “pernicious effects”) and medical conditions (“pernicious fever,” “pernicious anemia”). When applied to people, pernicious means “wicked.”

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