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person in white pants and white sneakers standing on black and red carpet
Photo by Carlos de Toro @carlosdetoro

You’ve probably seen a rainbow-coloured tick symbol on big company websites.

You might be thinking that it’s just the big companies doing work, and that’s partially true.

But if you go to the Rainbow Tick website you’ll see this.

multicolored rainbow artwork
Photo by Daniele Levis Pelusi.

Make no mistake. This is about as subtle as Tony Soprano going up to you and demanding a thousand dollars from you as ‘protection’ fees.

Otherwise why have it there? We already know discrimination is illegal.

It’s there as a (not-so-friendly) ‘reminder’, if you know what I mean.

On the website you’ll also see that they offer a “certification” service.

And, by the way, it’s an annual service. Basically, in order to keep your rainbow-tick symbol, your certification must be reviewed every year.

Of course it may be the case that they offer their service free of charge. But, personally, I don’t think so.

So what can you do?

I didn’t coin the term “Rainbow Mafia”, but it’s something I hope takes off. After all, if you name something, it loses all its power.

And if you’re interested in a list of companies and organisations that have the rainbow tick, you can scroll down to the bottom of this page.

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