This is edition 2026/011 of the Ten@10 newsletter.
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This is the Ten@10, where I collate and summarise ten news items you generally won't see in the mainstream media.
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How the Labour Party will campaign in 2026
Bryce Edwards
- 🗳️ Labour’s 2026 strategy revealed: Chris Hipkins’ speeches outline a campaign built on class-based rhetoric, relentless optimism, and a tight focus on kitchen-table issues.
- 🏨 Symbolic staging: Holding the caucus retreat in a drab West Auckland hotel signalled “budget-conscious, suburban, underdog” vibes and a deliberate contrast with National’s glitz.
- ⚖️ Class politics pivot: Hipkins attacked “wealthy donors” and “property speculators,” talked up hard work over inherited wealth, and flirted with working-class rhetoric.
- 🎭 Rhetoric vs reality: Commentators argue the class-war language isn’t matched by policy substance, with Labour still offering centrist, low-spend proposals.
- 🌍 Populist inspiration: Labour appears to be borrowing energy from international left-wing figures like Zohran Mamdani, without adopting similarly radical policies.
- 🏙️ Auckland as battleground: Labour is targeting disengaged, disaffected, and “grumpy” Auckland voters after losing key seats there in 2023.
- 🦠 Covid legacy problem: Auckland resentment over lockdowns and restrictions lingers, and the upcoming Covid Royal Commission report could reopen wounds for Hipkins.
- 🌈 “Better is possible”: Hipkins is testing an upbeat campaign slogan that frames Labour as hopeful and the Government as pessimistic.
- 📣 Simplified messaging: Labour has narrowed its message to three words — jobs, health, homes — mirroring National’s successful 2023 “bread-and-butter” playbook.
- 🔄 Promise of change: Hipkins claims Labour is “very different,” with new candidates and ideas, but critics see echoes of the failed 2023 strategy.
- 🌿 Unspoken tensions: Issues like co-governance, Te Tiriti, climate change, and Māori health are downplayed publicly but may resurface if Labour governs again.
- 🐎 NZ First threat: Winston Peters is targeting the same working-class voters, branding NZ First as the true workers’ party and attacking Labour as “woke.”
- 🌏 Immigration bind: Labour risks being squeezed over the India free trade deal — vulnerable to NZ First attacks while trying to retain multicultural support.
- 📊 Sceptical outlook: Most analysts doubt Labour can double its 2023 vote; polling still favours the governing coalition.
- ⚔️ Internal risks: A narrow loss could trigger factional warfare between Labour centrists and its left wing.
- 🧩 Coherent but conflicted: Labour now has a clear strategy, but it’s riddled with contradictions between message, policy, and past record.
- ❓ Central question: Is Hipkins offering genuine renewal or clever rebranding — and will voters forgive Labour’s recent failures by 2026?