Slowly, but surely, big business is waking up that “Get Woke, Go Broke” is more than a “RWNJ” slogan. Slowly, but surely, consumers are waking up that they have tremendous power in their pockets.
That power is the freedom of choice to spend their hard-earned on whichever businesses they prefer. If some businesses are not just pandering to, but aggressively marketing, degeneracy to children, most normal people prefer not to spend their money there.
A great many are doing so. Not just boycotting spending on these companies, but vocally letting them know they’re not spending there.
And big businesses are apparently realising that wokeness is not the great selling-point the blue-haired Zoomer in Marketing told them. The suits might not understand Kids These Days, but they can read a balance sheet.
Target, which rolled out its Pride Collection at the start of May, is pulling some products from its stores after facing customer backlash, saying it was acting to protect employee safety, the company told Reuters on Tuesday.
That’s just their face-saving excuse. They’re desperate not to break the iron rule and upset the Alphabet People, but, at the same time, they know it’s fast becoming business suicide to Get Woke.
Target has been celebrating Pride Month for more than a decade. But this year’s collection has led to an increase in confrontations between customers and employees and incidents of Pride merchandise being thrown on the floor, Target spokesperson Kayla Castaneda said.
It’s almost like something has changed about their “Pride” merchandise.
Target Corp (TGT.N) is offering more than 2,000 products, including clothing, books, music and home furnishings as part of its Pride Collection. The items include “gender fluid” mugs, “queer all year” calendars and books for children aged 2-8 titled “Bye Bye, Binary,” “Pride 1,2,3” and “I’m not a girl.”
For children aged 2-8. Aaaaannnddd… there it is.
Nobody much cares if you sell poovery gear to adults. “Edgy” teenagers have worn skull’n’demon merch for decades.
But when you start grooming children? That’s where decent, ordinary folk draw a very deep line in the sand.
The products Target is withdrawing are being removed from all its U.S. stores and from its website, Castaneda said.
While various Pride Collection products are under review, the only ones now being removed are the LGBTQ brand Abprallen, which has come under scrutiny for its association with British designer Eric Carnell.
Carnell has faced social media backlash for designing merchandise with images of pentagrams, horned skulls and other Satanic products […]
Target is also reviewing certain transgender swimsuits and children’s merchandise, Castaneda said, but no decision on those products has yet been made.
Reuters
This is the second big win in a month for centre and conservative consumers, after Anheuser-Busch’s brutal consumer punishment following its campaign centred around a tranny spokesman.
But consumers have to keep up the pressure. Zoomer marketers can talk all the “LGBTQI” bullshit they want in the boardrooms, but when consumer’s money walks, the suits take note.
