The word for today is…
proselytise (verb):
1 : to induce someone to convert to one’s faith
2 : to recruit someone to join one’s party, institution, or cause
Source : Merriam -Webster
Etymology :Proselytise comes from the noun proselyte, meaning “a new convert,” which in turn ultimately comes from the Greek proselytos, meaning “stranger” or “newcomer.” When proselytise entered English in the 17th century, it had a distinctly religious connotation and meant simply “to recruit religious converts.” This meaning is still common, but today one can also proselytise in a broader sense—recruiting converts to one’s political party or pet cause, for example.
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