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avatar (noun):

1: an electronic image (as in a video game) that represents and may be manipulated by a computer user
2: the incarnation of a Hindu deity (such as Vishnu)
3a: an incarnation in human form
b: an embodiment (as of a concept or philosophy) often in a person
4: a variant phase or version of a continuing basic entity

Source : Merriam -Webster

Etymology : Avatar derives from a Sanskrit word meaning "descent," and when it first appeared in English in the late 18th century, it referred to the descent of a deity to the earth—typically, the incarnation in earthly form of Vishnu or another Hindu deity. It later came to refer to any incarnation in human form, and then to any embodiment (such as that of a concept or philosophy), whether or not in the form of a person. In the age of technology, avatar has developed another sense—it can now be used for the image that a person chooses as his or her "embodiment" in an electronic medium.

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